blackways

Blackways – Some Days Are Darker T-Shirts

Blackdays is a brand founded by Martin Jahnke and Apostolos Giouftsis in Malmö, Sweden. The brand is formerly known as Blackdays, but they changed their name into Blackways. They started the brand because they couldn’t find that specific shirt in stores which they had in mind. So they started to print shirts by themselves. It all started to print the shirts by hand in the basement of their friends. This is still the core of the brand, making items that they can’t find anywhere. And they’re still printing in the basement too.

The Inspiration Of The Founders

Both founders have a strong love for motorcycles, especially choppers dating back to the 1960’s and 70’s from California. But they also have a deep interest and commitment for traditional heritage clothing which form the base of the brand.

Strong Due It’s Simplicity

The shirts of the Blackways brand are strong due it’s simplicity. Their have strong and catchy slogan prints as Good but not best, Gimme shovelhead till I’m dead and Some people suck. On their site you can find much more than only t-shirts, so below is just a small selection.

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www.blackdays.co

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.