Blue Highway Clothing Organic White T-Shirt

The Blue Highway Clothing brand made their ultimate white t-shirt. Blue Highway was born ten years ago in the Second Sunrise store which is based in Stockholm, Sweden. Founder of the brand and store, Douglas Luhanko, started the brand due the fact that he wanted to explore the history and the core in making clothes by himself. He started making pairs of jeans and now ten years fast forward and their classic t-shirt is out. Read more about Douglas in the topic Meet the Collector here.

The Swedish Textile Industry

Until the late 1970’s the Swedish textile industry was known of their high quality made garments. But as many companies did, they switched productions to other countries for cheaper labour. The result is that many clothing manufacturers lost their knowledge over the years, but there’re still a couple left. With these new Blue Highway t-shirts they’re back on track again.

Details Of The Blue Highway T-Shirts

The Blue Highway t-shirts are made in the Southern part of Sweden. They’re knitted on the authentic loop wheeler machines from the early 1920’s. The 100% cotton which is used for the t-shirts is organic. This means that the cotton is grown whiteout pesticide and fertilizers. It’s free from GMO and the plantation also has a water cleaning plant. These are just some of all the criteria that goes behind the GOTS (Global Organic Textile Standard) certificate. The t-shirts seams are made using cotton thread, and the same goes for the neck label.

Nothing beats a good plain white t-shirt which you can wear with your beloved pair of jeans. It’s part of the blue rebel outfit next to a proper leather jacket and quality made boots. The good news is that these Blue Highway shirts are also wearable for the denim dudettes.

The fitting of the Blue Highway t-shirts.

Blue Highway Clothing longjohn

Blue Highway Clothing

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Details of the Blue Highway t-shirts.

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Blue Highway Clothing longjohn

Get yours here: https://secondsunrise.se

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.