Edwin Jeans made a great movie to show on a different ‘art way’ the beauty of the production process to make a pair of jeans from cotton till jeans. The movie is influenced by the liquid light shows of the 1960’s avant garde music scene and the pioneering special effects work of Douglas Trumbull. The ‘Blue Movie’ is simply an allegorical ode to Indigofera Tinctoria and the colour which embodies and defines the Edwin Jeans brand. Experimentally shots using indigo suspended in various solutions and a variety of camera and lens configurations. Very nice work guys! Check the movie here below.

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https://edwin-europe.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.