Amsterdam denim days long john blog 2016 jeans blue indigo event fair

Last week Amsterdam was coloured into blue again because of the Amsterdam Denim Days. The kick-off was with the denim fabric fair Kingpins. The consumer event Blueprint was on Friday and Saturdays. It was already their 3rd edition. This event is for consumers and retailers to give them more insight into the blue denim industry. It’s a blue denim playground for adults. The event was loaded with cool blue stuff. A lot of brands where there to show their craftsmanship through innovative and inspirative activations. Next to see cool stuff it’s always very nice to meet likeminded people with the same interests, denim people.

The event contained too much to highlight but here are some of them in the first update from the Blueprint event. It contains the legendary Cone Mills. Cone Mills showed some iconic pieces from their archive to celebrate their 125th anniversary. Lee Jeans did an amazing job to chainstitch their classic Riders items, at Kings of Indigo (KOI) you could patch your favorite denim items, denim artist Ian Berry showed his amazing portrait from Ayrton Senna. The portrait is made of old denim rags from the family from Ayrton Senna. The final pics are from the denim expo from The Vintage Showroom from London. They displayed some vintage overalls. Check out some highlights in Part 1 of the Blueprint event as part of Amsterdam Denim Days. Looking forward to part 4 next year!

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.