wesco rin tanaka

Book 100 Years Wesco Boots by Rin Tanaka

This year the boot brand West Coast Shoe Company, better known as Wesco, is celebrating their 100th anniversary. To celebrate this milestone they published a book together with Rin Tanaka. Rin Tanaka is a world famous vintage fashion historian and known of his My Freedamn inspiration books. In total he has released more than 20 titles since 1998. He’s also the founder of the vintage event Inspiration L.A.

More Than 5 Years Of Work

Rin Tanaka worked for more than 5 years on this Wesco book. The book features over 1.500 old rare photos from 1890’s to 1990’s from vintage Wesco boots. It also contains their origin, story, catalogs and many more. It captures the brand story since 1918 when founder John Henry Shoemaker started the company. The pay-off ”Boots that stand the gaff” refers to the business slogan when the brand opened their first store in Portland during the 1920’s.

The First Edition

The first edition of the book was released on the 15th of June this year. It has a hardcover and 264 pages. The text is in English and Japanese. For the packaging of the book they created a shoebox look.

wesco rin tanaka

wesco rin tanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

wesco rintanaka

http://myfreedamn.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.