bookofdenim

Book Of Denim Volume 2

The first Book of Denim was released almost three years ago. In case you have missed the first edition of the book, check it here. Last weekend the follow-up, Book of Denim Vol. 2, was launched during the second edition of the New York Denim Days.

The Book of Denim Vol. 2 gives you insight into the world beyond the brands; the manufacturers, the mills, the fabric designers, the dreamers, the innovators and everyone who reinvents denim on a daily basis. It isn’t an exploration of the industry, but also of the art and personal stories that define the worldwide popular blue indigo fabric.

Highlights In The Book

The crew of the book went to China to find a Belgian denim specialist hacking industrial hardware in order to construct the truest of denims. The book dips into Italy where a chemical engineer, inspired by the artist Michelangelo Pistoletto’s vision of the Third Paradise, has created a purely sustainable dyestuff. It also visits Japan to discover a new generation of denim developers who take on the world with designs fueled by both tradition and one of the biggest collections of pop cultural source code. Other stops include Tunisia, France, New York, and the UK.

The content of the book doesn’t restrict itself to a closed world of heritage or fashion-forward. Some of the included people and subjects are not strictly speaking about denim, yet still ultimately belongs in this book.

Book’s Creative Director

Book’s creative director and editor in chief Peter van Rhoon says about the book: “The book needed stories that touch the freedom that denim represents. In the same way a good denim has a beautiful slub, cultured irregularities only add to the fabric, instead of taking away from it. It’s for this reason the book explores how Athens currently embodies DIY, grassroots creativity and hardcore resilience and chases down the beautiful indigo hues of Imsouane, a tiny surf town in Morocco.”

Regular And Limited Edition Version

The book has 304 fullcolour pages and a hardcover. It’s made in a regular and as a limited edition. The limited edition is made with a cover with photo imprint, only 100 pieces available, 10 different versions. So from each 10 versions there’re only 10 copies made. The book is available at selected bookshops and the best denim stores worldwide.

bookofdenim

Pic by Martin Scott Powell.

bookofdenim

Pic by Tim Georgeson.

bookofdenim

Pic by Danny North.

bookofdenim

Pic by Danny North.

bookofdenim

Pic by Zachary Bako.

https://bookofdenim.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.