bossa longjohn

Bossa Upcoming Spring Summer ’20 Collection

Bossa is attending two upcoming denim fabric shows to showcase their new Spring Summer ’20 collection. The first show will be Kingpins in New York and the second one is the first edition of Denim PV in London.



Upcoming show participations.

The Bossa SS20 Collection Concepts

The new Spring Summer ’20 collection contains several new concepts as Energy, Neutrality, Rough & Craft, Summer Black, White Dream and Sunlight. All the concepts are based on Bossa’s sustainable and innovative approach.

  • Energy

You need a lot of energy in your life. Wether you move, run, sit or work, it’s all good until your denim won’t fit you anymore. People are in need to wear comfortable jeans that can perform, stretch, move together with you. Like a real friend, making you feel good all day.

Expect within the Energy concept advanced, modern and performing denims. New finishes, new technologies for totally new feeling. Some highlights are the power stretch FX and second skin JX fabrics. Both are new constructions with a new face and extra soft touch.

  • Neutrality

No differences, no categories, no limits is the base at Neutrality. If you like it, wear it. It’s about expressing your own personality. You don’t have to pay attention to the fits. These fabrics are made for every fit, every style, every look. It’s a typical 80’s look combined with traditional denim together with today’s technologies.

You will see heritage comfort stretch and authentic rigid items. The comfort stretch items are feeling extra soft while the rigids are durable, but easily to move in.


  • Rough & Craft

Rough & Craft is inspired by vintage constructions and fashion. It’s time to show the natural elegance of denim. Behind the outward simplicity, the textured stucture is elaborated. Handmade, uneven, structured, natural, an elevated and more interesting looks, functional details in premium denim articles are the new highlights of this story.

Highlights in this concept are Techknit items and Craft denim with creative desings


  • Summer Black

Black is popular at the rock and roll and punk scene for decades already. After the 1950’s it has become a wardrobe essential for everyone. They’re timeless and unseasonable which you can wear during day, night, work, party time and so on.

Inspired by the mystery of black jeans, this concept represents black for Summer. New shades, new tones for the king of the colours.


  • White Dream

White Dream are denims with new constructions and new forms. White is about purity, innocence, wholeness and completion. White means also silent, natural, cleanless. White can represent a successful beginning. All non-denim items are in this White Dream concept. There’re also various colour alternatives.


  • Sunlight

Wether it’s the sea, sky, sand, waves, icecreams, macarons, fruits, happiness, freshness, freedom, smiles, Sunlight is inspired from the Summer colors and feelings. The concept colours the denim world as jeans are not always only blue. New dye-art colors and coatings with new constructions and new fiber blends are added in this concept.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.