We are proud to announce that we have teamed up with Obbi Good Label. As both lovers for authentic craftsmanship and denim we came together to create a few unique products which you can use everyday. The products have nothing to do with fashion but with a way of life; they are inspired by classic workwear as the roots of modern denim lifestyle yet they will age beautifully with wear.

For the first time Obbi Good Label used their new concept of ‘BRAVE’ with an European brand/ platform. All the products are handmade by skilled leather artisans with the best quality of Horween leather. Horween Leather Company is one of the oldest continuously running tanneries in the United States since 1905. Their rich heritage in leather industry ensures quality and durability. As such, lifelong usage of these functional pieces will promise excellent aging and patina on the leathers.

For this collaboration we created a small limited collection of 3 masterpieces; a coin/card holder, a keyfob and a V-neck t-shirt with our collaboration logo. Both coin/card holder and keyfob are simply designed by our lady friend Ika Surjosantoso, with her keen knowledge of denim and menswear she helped materialize the idea of what a gentleman needs and brought the design to the table.

The coin/card holders and keyfobs are available in three different leathers;

  • OGL Natural Vegetable-Tanned
  • OGL Horween Black Chromexcel leathers
  • OGL Horween Oxblood Chromexcel leathers

For the T-shirt, we used a classic V-neck slim fit in dark blue which refers to the navy and we placed our collaboration logo on the chest so you can wear it with pride. 

As the collection is made in small quantities, be quick and don’t miss this opportunity to get your hands on one of these unique products. The products are available through both webshops on our sites. 

 About Obbi Good Label; Obbi Good’s Label Company, a leather product company that combine unique, useful and simple product that stand out from the individual rest. www.obbigoodlabel.com

Go to our Webshop section for the products; www.long-john.nl/webshop

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.