Levi’s Introduces Project F.L.X. (Future-Led Execution)

Levi’s shaked the denim world by the introduction of their Project F.L.X. (Future-Led Execution) this week. Levi’s F.L.X. is a new operating model that brings denim finishing into the digital era. The new unique F.L.X. project replace the old school manual finish techniques by automating this process. Next that this method reduce a lot of time, it eliminate thousands of chemical formulations for the finishing of jeans too. The F.L.X. project creates cleaner jeans with the look of vintage jeans and the authenticity of the regular Levi’s standard.

The Levi’s F.L.X. project uses lasers from Jeanologia. Jeanologia is a Spanish innovative and multicultural company with more than 20 years of experience focused on the development of sustainable and eco efficient technologies for fabric and garment finishing industry.

Project F.L.X. Is Faster and Cleaner

The project Levi’s F.L.X. is a perfect example of how the make the denim industry more cleaner, more sustainable. This is less labor intensive, normally they use 18 till 20 steps per finish, but the new F.L.X. laser technique reduces this to only 3 steps. And there’re less chemicals needed. Next to that they can develop new ideas way much faster than before. This will save time, which is also a form of sustainability.

With the new Levi’s F.L.X. project they photograph old vintage jeans from their archive and translate this into an illustration for the laser. The next step is that they can totally control the finish on the screen; from whiskers, damages, honeycombs, etc.

The picture here below show the identical translation from a vintage pair to a F.L.X. pair.

Bart Sights, vice president of technical innovation at Eureka Innovation Lab, prepares the laser.

levis flx project

The Levi’s F.L.X. project is developed at the Eureka Innovation Lab in San Francisco.  

The Old Process vs The F.L.X. Process

The image here below shows perfectly the difference between the old process and the Levi’s F.L.X. Project. The key elements are;

  • Physical prototyping can take up to 8 weeks, but F.L.X. reduce this in 2 weeks or less to create a finish design.
  • The old process finish with intense labour 2 – 3 pairs per hour, but F.L.X. reduce this into 90 seconds per pair with laser technique.
  • More than thousands of chemicals are used for a finish, but with F.L.X. only a few dozen are needed.
  • The old process was about sell what you make, but the new development is about make what you sell.

Levi's jeans F.L.X. project.

Bart Sights, vice president of technical innovation at Eureka Innovation Lab, talks about the Levi’s F.L.X. project.


Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.