brund lee

Brund Store X Lee 101 Jeans Celebration Collab Jeans

The Copenhagen based denim store Brund is celebrating their 15-years anniversary. Store owner Henrik Brund opened the doors in the autumn of 2003 with the mindset to sell products that become more beautiful with wear. With his store, he wants to share his passion for authentic and high-quality made selvedge jeans and boots made with the Goodyear Welted construction. Timeless products have always been a fascination from Henrik. Now, 15 years after the opening the Brund store is filled with only the best brands available.

15-Years In Business

To celebrate the 15-years in business they collaborate with their first sold denim brand in the store. It’s the premium Lee 101 collection from the American denim brand. Lee 101 was the first brand he approached for his store when he decided to go in retail. Their first meeting took place in Henrik’s living room, and over the years they developed a very close and successful partnership. Fast-forward 15-years later, and a lot of sold Lee 101 items, they teamed up together for a special limited edition Lee 101 jeans.

brund lee

The Brund X Lee 101 Collaboration Jeans

One of the store’s personal favorite is the 101s fit from the Lee 101 collection. The 101s is a regular fit with a tapered leg and a classic button fly. The jeans is made with a 13.75oz left-hand selvage fabric from the Japanese Kaihara mill. The selvedge has a typical Lee 101 single line blue ID and is woven from double ring spun yarn. The yarn has been dipped 13 times in indigo for the perfect blue color and is sanforized to minimize shrinkage. This fabric is known for it’s potential fadings. The jeans have a special leather collab patch featuring both names.

brund lee

brund lee

Limited Edition Jeans

The Brund X Lee 101 collaboration jeans is made in a very limited run of 30 pairs only. The jeans is now available, released on the 15th of May to celebrate the store’s 15th anniversary.

brund lee

brund lee

brund lee

https://brund.dk & https://eu.lee.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.