Buddy Lee was an advertising mascot for Lee Jeans. The doll, a promotional item for the company was introduced in 1920. Buddy Lee’s are true collector items nowadays, especially the original ones but these are really hard to find and very expensive. Lee is still making the dolls but from plastic, but also made in limited quantities. The Buddy Lee here below is from my private collection and is made between 2007-2008 as a reproduction of the Lee Gold Label era. It’s #112 from 250 pieces. He’s wearing a raw Union Made denim and a pretty cool shirt with the famous Lee cateye buttons. Here’s Buddy Lee!

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (1)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (2)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (5)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (4)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (3)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (6)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (7)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (9)

Buddy Lee long john blog lee jeans usa advertising promo window shop promotion 1920 left hand fabric gold line 2007-2008 jeans denim selvage selvedge doll pop cat eye buttons (8)

http://eu.lee.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.