Lee jeans introduced a promotional doll back in the days, from 1920 till 1962, to get an unique position in the market and stimulate there sales. Nice idea. The doll, Buddy Lee, was very famous of his many different outfits.

Nowadays a reall collectors item.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.