business insider

A Short Docu About Japan Made Denim

Business Insider dedicated a full episode of 11 minutes on the topic ‘Why Japanese denim is so expensive’. To cover this hot topic they went to Japan, to Kojima to be precise, to meet and speak with Hisao Manabe. Hisao Manabe is the founder of brands such as Japan Blue and Momotaro, but also from the Collect Mill in Japan.

business insider

business insider

The Content Of The Video

In the episode you can see how Hisao Manabe is dyeing threads in natural indigo, a very time-consuming process, the difference between authentic shuttle looms vs modern projectile looms, and also Momotaro’s Gold Label jeans that is priced over $2,000,- This very special pair of jeans is made with fabric woven on an old wooden shuttle loom, so the fabric is entirely woven by hand.

business insider

Learn More About Japanese Denim

So, to learn and to experience why Japanese denim is often regarded as one of the finest types of denim in the industry. And, what’s so special about Japanese denim? And why is it so expensive? Go watch the video here below;

www.businessinsider.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.