Last Friday I went to BOB (Butcher Of Blue) store in Hoogland (NL) to visit the denim event which Bob started together with Denham Jeans. They made 100 pairs of this collab denim which they sold in the shop. Included with each jean there was a diary to note every spot, adventure and experience from the wearer with the denim. After one year of rockin the jean very hard they came back to their origin, the BOB store. Last Friday you had the opportunity to see these great worn-out projects by yourself and see the great limited book about this project, they made only 100 hand numbered copies. Another good thing about these denim events is that you see so much passionated people with blue veins. Big respect to Bob and his team for developing this great project. Good retail example for customers and media attention! Below some impressions of the event. Thanks Bob for the invite!

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.