Bob Rijnders from the famous Dutch denim store Best Of Brands – BOB located in Hoogland (NL) is launching his new denim collection during the Amsterdam Denim Days this week. He will show for the first time his brand new collection at the Blueprint event. One of the specials from the collection is the hook up with authentic label Armor Lux. The Armor Lux brand is started in 1938 in Quimper, France, and is known for their originality of its maritime inspired garments and excellent quality. All their collections are inspired by French tradition and the values conveyed by the sea.

The collab version of the hero piece the Sweat Bouclette Heritage Sweatshirt made of 100% pure cotton and napped on the inside will have the brands logo’s both being a hook and anchor imprinted on the shirt. In total there will be only 250 limited edition unisex shirts available with the retail price of € 89,95. The first 50 will be sold at the Blueprint and the rest will be sold via the Butcher of Blue store in Hoogland and via the webshop: www.butcherofblue.com/shop/ as of end of April 2015.

Next to items as shirts, sweats and t-shirts in the new collection, Bob will also launch two 100% Italian made iconic selvedge denims with the support of the well-known denim mill Candiani. Looking forward to see it by myself this week. Below a sneak peak from the collab with Armor Lux. Congrats Bob!

amor lux long john blog bob best of brands hoogland sweat collaboration item special edition stripes authentic holland store shop jeans denim 2015 butcher of blue hook up men women france (1)

amor lux long john blog bob best of brands hoogland sweat collaboration item special edition stripes authentic holland store shop jeans denim 2015 butcher of blue hook up men women france (3)

amor lux long john blog bob best of brands hoogland sweat collaboration item special edition stripes authentic holland store shop jeans denim 2015 butcher of blue hook up men women france (2)

amor lux long john blog bob best of brands hoogland sweat collaboration item special edition stripes authentic holland store shop jeans denim 2015 butcher of blue hook up men women france (4)

www.butcherofblue.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.