The Butcher of Blue is a denim brand founded by Bob Rijnders. Bob Rijnders is also the driving force behind the Butcher of Blue store in Hoogland – NL. The Butcher of Blue hooked up with denim artist Pey (@Sashikodenim) for a special project. Seven of Butcher’s ‘California Dreamers’ have been selected to be transformed to art pieces, slaughtered by the Butcher, repaired by Pey. These seven hand repaired jeans are individual and unique examples of what a pair might go through and are an artist impression of life in denim. The unique art pieces where released and sold exclusively during the Blueprint Festival last weekend as part of Amsterdam Denim Days. Butcher of Blue showed together with Sashikodenim how they will take care of your favorites to last a lifetime! At they will offer an exclusive and limited number of ‘future favorites’ on demand. Consumers can purchase their preferred jeans and visit Pey at his private studio to buy their own piece of denim art. Take a look at the Butcher of Blue X Sashikodenim hook up.

Bob Rijnders – Founder Butcher of Blue X sashikodenim

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.