Last weekend we had our first pop-up store during the Dutch fashion fair Modefabriek in Amsterdam. It was nice to meet all the enthousiastic people, magazine’s and retailers and tell and show them our first product, the ultimate travel bag. The concept of the booth was to show the ageing proces of our natural tanned leather. Each used bag tells their own story. Thank you all for your great support! Till next time!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.