Recently we launched with Butts and Shoulders our new line called ‘The Rough’. This collection contains variations on our beloved ‘Virgin’ line. It has the same bold Butts and Shoulders style and the same attention it deserves. Clean and classic with a lot of style. The new collection features the 3 core products of the brand: Travel Bag, Worker Bag and the Post Bag. All the models are now available in four new treated leather variations: brown (cognac), dark brown, dark green (army) and striped black leather. The branding on every bag is done by hand, sprayed, which will age beautiful after use. Every bag has a small virgin leather detail to make a link to our ‘Virgins’. This line is also made in Holland in limited quantities. Some of them are already sold, so be quick. Meet below some of the members from The Rough collection.

BUTTS AND SHOULDERS heatstamp

The Post Bag

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (2)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (3)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (4)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (6)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (5)

Post bag Green (2)

The Worker Bag

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (17)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (18)

Worker bag Dark Brown (1)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (11)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (12)

Worker bag Green (3)

The Travel Bag

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (9)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (10)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (7)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (13)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (15)

butts and shoulders the rough collection long john blog leather 2015 leer nieuwe lijn holland handmade branding branded patch natural leather (16)

Check ‘The Rough’ collection here;

www.buttsandshoulders.com/product-category/the-rough

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.