Butts And Shoulders X Selvedge Run Berlin

This week we will represent our Butts and Shoulders brand again at the Selvedge Run in Berlin. The Selvedge Run is a very respected trade show amongst the best retailers as it comes to authentic, durable and handmade products. Over 100 unique brands will exhibit their latest collections. At previous editions there were a divers range of products as jeans, footwear, magazines, books, jackets, jewelery and other accessories. You can find the more information about the Selvedge Run via their site or you can have a look at the aftermovie of last year via Vimeo.

This upcoming edition will be very special as the organization of the Selvedge Run changed their trade show to a new location. The new location will be The Marshall-Haus which is located in the West part of Berlin. The Marshall-Haus is an architectural location designed by Bruno Grimmek. This unique builing was opened in 1950 for the German Industries Exhibition and was used by the USA as its pavilion. It has enjoyed protection as a listed building since 1988 and was re-opened for the IFA in October 2008 by Messe Berlin following extensive renovation.

Pictures of our Butts and Shoulder stand during the Summer edition of the Selvedge Run.

During the upcoming Selvedge Run we will launch some new exciting Butts and Shoulders products as our ultimate slipper and belt. Both products are made of ’our natural vegetable tanned leather‘. The new products are tested last half year and developed with our best partners in sunny Portugal. Next to these new Butts and Shoulders products we can show you a very hot sneak preview of a new, still in process, product. Of course our recently launched colourways of our Goodyear Welted boots and sneakers are also on display. The same as the rest of our Butts and Shoulders core collection.

The Selvedge Run will be held from 16 – 18 January 2018. It would be great to see you all there!

Take a look at the full exhibitorslist here: www.selvedgerun.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.