50 Years Anniversary Book
C.P. Company celebrates this year their 50 anniversary with a celebration book titled ‘C.P. Company 971 – 021. An informal history of Italian sportswear’. The book is curated by Lodovico Pignatti Morano and with photographs by Neil Bedford.
The first monograph dedicated to the legendary clothing brand, the book traces C.P. Company history seen through the personal stories of 50 personalities strongly bonded with the brand. From the historical designers, such as Moreno Ferrari, Alessandro Pungetti, and Paul Harvey, to Massimo Osti family and closest friends, until fans and collectors from across different generations and parts of the world.
The History Of The Brand
The C.P. Company brand was founded in 1971 by Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the ‘Godfather of urban sportswear’. First, he started with the brand Chester Perry, known for its screen-printed t-shirts, but switched the name in 1978 into C.P. Company.
The brand is worldwide known for its pioneer style that is focussed on vintage military, work, and sportswear with intense fabric research and innovation. In the mid-1970s, they started as the world’s first brand using the garment dyeing technique. Today, the brand is still on point after 50 years with this hybridization of functional menswear and Italian fabric innovation.
The Content Of The Book
Next to the 50 inspiring stories, the book includes also a glossary of the main design and manufacturing techniques of C.P. Company. These highlighting moments with technical innovations and fabrics are the spirit of the brand and the cornerstone of their success.
The book is released today and distributed by IDEA Books. It is available on 50.cpcompany.com and in all C.P. Company flagship stores in Milan, Amsterdam, London, Seoul, and Tokyo.