Around 1848 the famous ”California Gold Rush” started. A lot of farmers left their farm in order to get a better life by finding gold in the mines. But in the early ’50’s they didn’t find any gold anymore. This was a true disaster for everybody as they gave up their old living. Some of them returned back to their farm. But soon their was some good news as they discovered something new in the Nevada mines. Silver, a lot of silver.

This is the beginning of the denim story as the miners needed some strong pants to work in. In the beginning they called these pants, Overalls, which later in the 1930’s became legendary as Jeans. Read the full story in the recently released new denim book: True Fit (http://truefitdenim.com) by Viktor Fredback and Fredrik Ottosson. A must have for everybody who’s interested in denim.

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.