candiani longjohn

Candiani Denim Celebrates Their 80th Anniversary

The Italian denim mill Candiani celebrates their 80th anniversary this year. They started in 1938 as a family runned denim business. The company is located in a small town near fashion city Milan. Candiani was founded by Luigi Candiani and today it’s runned by Luigi’s great grandson Alberto Candiani. To celebrate their 80th anniversay they set-up several special events during the year. More about that later.

A Cozy Denim Dinner in L.A.

Amy Leverton, denim expert who just released her new book Denim (more about this here), was invited to join a cozy denim dinner in L.A. to speak about the long history of Candiani. And the legacy that each generation has shaped. She made a short video with Alberto Candiani who’s sharing their inspiring family story. The video will give you insight how they run their business so successfully. It also shows their passion for denim. And how they run their company for so many years based on friendships. Last but not least, the video highlights their sustainable technology approach in the industry. Congrats Candiani with this milestone!

candiani longjohn

candiani longjohn

candiani longjohn

candiani longjohn

Watch the story of Candiani told my Alberto Candiani in the video here below.

www.candianidenim.it

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.