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Something really exciting is going to happen this week on the 2nd edition of Amsterdam Denim Days at Blueprint. Italy’s premium denim mill, Candiani, and the industry’s finest apprentices unite: students of AMFI and the Jean School / House of Denim. They will co-create 30 exclusive custom jeans with Candiani Denim. Candiani Denim’s loom weaves the fabric live, right then and there, and the students will be creating your customised jeans on the spot.  This “loom state” journey that starts and ends with jeans created in the heart of the contemporary denim capital of the world. It results in one of the most exclusive denims possible.

candiani mill italy loom state long john blog amsterdam denim days denim production  selvage picanol loom 1950 authentic live event limited edition jeans pair selvedge handmade jean school amfi rigid raw unw (1)

Candiani Denim will install a 1950s’ Picanol loom and a Denim Atelier to take denim lovers on a journey from thread to finished product.  Candiani is the only mill in Europe which still weaves on a day to day basis with these small, machine looms, which drove the first denim boom in the Western world. They result in a unique denim quality.

As they can only make 30 pairs during the 2 days of the event, you have to be selected to buy one of these 100% Made in Amsterdam pair of selvage jeans. The lucky ones can select the denim weight, styling and trimming details. You will have to pay a symbolic donation. The donations will be used to fund a Denim Archive in the new to open Denim City / home of House of Denim at de Hallen.

Looking forward to see this authentic loom creating the first Amsterdam pair of jeans. See you this week at the Amsterdam Denim Days: Zuiveringshal, Westergasfabriek.

www.candianidenim.it

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.