Long John - Daily Magazine About Denim & Authentic Products
naveena
Branding

Naveena Denim Mills Launches BLUEPRINT 2030 And Centralizes Sustainability Initiatives

by Wouter Munnichs No Comments
Naveena Announced A Significant Milestone The Naveena denim mill announced a significant milestone in it's journey towards a more sustainable...  Read More
Reading time: 2 min
copen united
Branding, Brands

Different Needs, Different Pocketing By Copen United

by Wouter Munnichs No Comments
Pocketing, Pocket-linings Or ‘Pocket-Fabrics’ What Are They? These are the different fabrics that are used to construct the pockets in...  Read More
Reading time: 5 min
buddy lee
Branding, Brands, History

Vintage Buddy Lee Overall With Original 1930s Union Buttons

by Wouter Munnichs No Comments
Vintage Buddy Lee Overall With Original 1930s Union Buttons Next to the introduction of the first denim brand that used...  Read More
Reading time: 2 min
Accessories, Branding, Brands, History

Original Vintage Levi’s Koverall Pinback From 1910s

by Wouter Munnichs No Comments
Original Vintage Levi's Koverall Pinback From 1910s One of the oldest items in my archive is this original Levi's promotion...  Read More
Reading time: 1 min
lee denim training
Branding, Brands, Jackets, Jeans

How To Recognize The Authentic Lee Jeans Details

by Wouter Munnichs 1 Comment
The Lee Jeans Details Branding on a pair of Lee jeans was a key element since day one of the...  Read More
Reading time: 2 min
diesel jeans
Branding, Brands, Jeans

Throwback: Groundbreaking 1990s Diesel Jeans TV-Commercials

by Wouter Munnichs No Comments
Throwback: Groundbreaking 1990s Diesel Jeans TV-Commercials As it's Thursday it's perfect to do a Throwback to the 1990s, when Diesel jeans...  Read More
Reading time: 1 min
butts and shoulders
Branding, Footwear

Butts And Shoulders Presents New Worker Boots

by Wouter Munnichs No Comments
Butts And Shoulders Presents New Worker Boots The new Butts and Shoulders Worker Boots are landed. After our successful Classic...  Read More
Reading time: 2 min
diesel longjohn
Branding, Brands, Jeans

3rd Diesel Jeans Catalog From Fall Winter 1988 – 1989

by Wouter Munnichs 1 Comment
3rd Diesel Jeans Catalog From Fall Winter 1988 – 1989 Diesel Jeans launched their third print catalog in 1989 - 1989 for...  Read More
Reading time: 1 min
Branding, Brands, Jeans

Learn The 7 Key Details From Levi’s Jeans Back Pocket

by Wouter Munnichs 1 Comment
Levi's Long History In Denim Levi's Jeans has a long history in the denim industry. The brand is one of...  Read More
Reading time: 6 min
Branding, Magazine

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

by Wouter Munnichs 3 Comments
First Diesel Jeans Catalog From Fall Winter 1987 - 1988 Diesel Jeans launched their first print catalog in 1987 for...  Read More
Reading time: 2 min
lee jeans rider
Branding, Brands, Jeans, Main

Deadstock Original Lee Jeans Riders Kids Jacket From 1940

by Wouter Munnichs 1 Comment
Original Deadstock Lee Jeans Rider Jacket One of my last vintage treasures is this rare deadstock Lee Jeans Riders kids...  Read More
Reading time: 1 min
levi's 507 type 2
Branding, Brands, Jackets, Jeans

Original Levi’s 507XX (Type 2) Jeans Jacket From The 1950’s

by Wouter Munnichs No Comments
Original Levi's 507XX Denim Jacket One of my treasures from my private denim archive is this original vintage Levi's Jeans...  Read More
Reading time: 1 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

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