Long John - Daily Magazine About Denim & Authentic Products
blue blanket long john
Brands, Collab, Jackets

Limited-Edition Long John x Blue Blanket Collaboration Denim Jacket

by Wouter Munnichs No Comments
The Long John x Blue Blanket Collaboration Denim Jacket Extremely proud to announce the new Long John collaboration with long-time...  Read More
Reading time: 5 min
bluesign isko
Brands, Inspiration

The Partnership Between bluesign® And ISKO Brings Two Industry Heavyweights Together

by Wouter Munnichs No Comments
bluesign® Collaborates With ISKO The Swiss bluesign® company works together with the progressive global denim mill ISKO. With this collaboration, Ctrl+Z is ISKO’s...  Read More
Reading time: 2 min
mttr
Brands, Jeans

The New MTTR Denim Brand Is Future Proof

by Wouter Munnichs 1 Comment
Het MTTR Brand Launched First Pair Of Jeans On this remarkable denim day, May 20th, Bob Shankly is releasing his...  Read More
Reading time: 4 min
levis 501
Brands, History, Jeans

How The Levi’s 501 Kick Started My Denim Journey

by Wouter Munnichs 1 Comment
Levi’s Celebrates 150th Anniversary Tomorrow, May 20th is a very special day within the denim industry, and in particular for...  Read More
Reading time: 7 min
Accessories, Brands

Grivec Bros. Released Special ‘We Bag You’ Denim Bag

by Wouter Munnichs No Comments
The Limited-Edition Grivec Bros. Bags The Grivec Bros. brand released a specially made bag to create extra attention to their...  Read More
Reading time: 1 min
levi's selvedge selvage denim fabric
Brands, Jeans, Video

Learn Everything About Selvedge Denim Fabrics By Levi’s (Video)

by Wouter Munnichs 1 Comment
Levi's Long History Of Selvedge Denim Fabrics In the latest episode 'From the Archives', Levi's historian Tracey Panek highlights the...  Read More
Reading time: 1 min
orta
Brands, Inspiration

ORTA Celebrates 70th Anniversary With The Launch Of ORTANOW Collection

by Wouter Munnichs No Comments
The ORTANOW Collection By ORTA ORTANOW is the latest collection from ORTA which embodies 70 years of rich denim history...  Read More
Reading time: 2 min
Baytech Sustainable Technologies
Brands, Inspiration

Baytech Sustainable Technologies Presents HMS: A New Era for Denim Fades

by Wouter Munnichs No Comments
HMS Is A Patented Sustainable Textile Abrasive The Turkish-based family company Baytech Sustainable Technologies manufactures and sells the unique patented...  Read More
Reading time: 3 min
hnst
Brands, Jeans

HNST Studio Unveils New Branding With The Launch Of Its New Collection And Website

by Wouter Munnichs No Comments
A Fresh Rebranding For HNST Studio The sustainable denim brand HNST Studio comes with a fresh rebranding with the launch...  Read More
Reading time: 2 min
naveena
Brands, Events, Fairs

Naveena Denim Mills Presents A Holistic Collection Of Technologies At Kingpins Amsterdam

by Wouter Munnichs No Comments
Naveena Denim Mills At Kingpins Show In Amsterdam Committed to sustainable innovation, Naveena Denim Mills showcases a holistic collection of...  Read More
Reading time: 2 min
lee 100-J westerner
Brands, History, Jackets

The History Of The Lee 100-J Westerner Jacket

by Wouter Munnichs No Comments
A 1960s Version Of The Lee 100-J Westerner Jacket An original example of the legendary Lee 100-J Westerner jacket from...  Read More
Reading time: 4 min
triumph
Brands, Jackets

The Mo Jungle Jacket Is Triumph’s Take On The Classic N1 Deck Jacket

by Wouter Munnichs No Comments
The Release Of Triumph’s Mo Jungle N1 Deck Jacket The iconic British motorcycle brand Triumph celebrates its 120-year anniversary this...  Read More
Reading time: 2 min
orta
Brands, Inspiration

ORTA Collaborates With Nature Coatings To Introduce A Bluesky Solution To Colors & Coatings

by Wouter Munnichs No Comments
Orta Creates The Most Climate Justice And Social Justice Denim Ever ORTA advances its Bluesky mission of creating the most...  Read More
Reading time: 2 min
ian berry levi's
Art, Brands, Inspiration

Ian Berry’s Giant Denim Mural For 150 Years Of Levi’s 501®

by Wouter Munnichs No Comments
Ian Berry's Largest Piece Ever Made As we know it is the 150th anniversary of the 501® and to help to...  Read More
Reading time: 5 min
diesel old glory
Brands, Inspiration, Jackets, Jeans

How The Premium Old Glory By Diesel Collection Influenced My Denim Journey

by Wouter Munnichs No Comments
The Legendary Old Glory By Diesel Collection Old Glory was the premium collection made by the Italian denim brand Diesel...  Read More
Reading time: 2 min
red wing 8833
Boots, Brands, Footwear

Red Wing Shoes Releases Special 8833 Hawthorne Abilene Boots

by Wouter Munnichs No Comments
Red Wing Shoes' 8833 Hawthorne Abilene Boots After the drop of the special Mario boots earlier this week, Red Wing...  Read More
Reading time: 1 min
pike brothers
Brands, Jeans

Pike Brothers’ 1940s Army Denim Shirt And Trouser

by Wouter Munnichs No Comments
Inspired By The Originals From The American Army Pike Brothers just released a new denim set with a 1940s denim...  Read More
Reading time: 1 min
bluesign
Brands

An Introduction To bluesign®: The Company Specializing In Impact Reduction The (Denim) Industry

by Wouter Munnichs No Comments
Best-In-Class Services Since 2000 bluesign® was founded in 2000 and is an organization of experts in chemical management, impact reduction,...  Read More
Reading time: 3 min
levis
Brands, History

Levi’s Celebrates 150 years Of 501®: 10 Key Moments In The History Of This Denim Icon

by Wouter Munnichs No Comments
Levi’s Celebrates 150 Years Of 501® This year, one of the key pioneers of denim, Levi’s celebrates 150 years of...  Read More
Reading time: 8 min
lee 101
Brands, Collab

Head Face For The New Lee 101 By Lee Jeans Spring Summer ’23 Collection

by Wouter Munnichs 1 Comment
The Lee 101 x Long John Collaboration Last Fall Winter '22 collection I was proudly the head face of the...  Read More
Reading time: 2 min
sm denim
Brands, Collab

SM Denim Mills Collaborates With Local Artisans Of Hala Using Natural Dyes And Block Printing Techniques

by Wouter Munnichs No Comments
The Collaboration Between SM Denim Mills And Hala SM Denim Mills, a leading denim manufacturer in Pakistan, has recently collaborated...  Read More
Reading time: 2 min
devil-dog
Brands, Jeans

American DEVIL-DOG® Dungarees Celebrates Its 75th Anniversary Launching A Special Selvedge Jeans

by Wouter Munnichs No Comments
A Special Limited Edition Selvedge Jeans This year marks the 75th anniversary of the American DEVIL-DOG® Dungarees denim brand. To celebrate...  Read More
Reading time: 3 min
naveena denim mills
Brands, Inspiration

Naveena Denim Mills Collaborates With The Lycra Company X J Cameron Studio X Chantugue

by Wouter Munnichs No Comments
Future-Fit Sustainable Denim Development Naveena Denim Mills partners with The Lycra Company, J Cameron Studio, and Chantugue on an exciting...  Read More
Reading time: 3 min
blue blanket patent
Brands, Jeans

Denim News: Blue Blanket Registered The Patent: ‘Yoke Bartack’

by Wouter Munnichs No Comments
A Patent To Wear Your Jeans Longer Blue Blanket, runned by denim designer, collector, and brand owner Antonio di Battista...  Read More
Reading time: 1 min
Wrangler x Pendleton
Brands, Collab

Wrangler x Pendleton Woolen Mills Collaboration Collection

by Wouter Munnichs No Comments
The Special Wrangler x Pendleton Woolen Mills Collection Wrangler's latest collaboration is with American brand Pendleton Woolen Mills from Portland,...  Read More
Reading time: 1 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

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