Long John - Daily Magazine About Denim & Authentic Products
Accessories, Brands, Main

Handmade Canvas Totebag by Lvid

May 8, 2015 by Wouter Munnichs No Comments
Received yesterday a great package from Livd. Livd is a creative design atelier founded by Linda van Deursen en Dejan...  Read More
Reading time: 1 min
Branding, Brands, Main, Video

Old Levi’s Jeans Tv Commercials From The ’70’s

May 7, 2015 by Wouter Munnichs No Comments
www.levis.com  Read More
Reading time: 1 min
Brands, Main, Shirts

Nudie Jeans: Raw Hem T-Shirt Organic Boro Blue

May 6, 2015 by Wouter Munnichs No Comments
The Japanese boro style is popular at the moment. You see different variations in the denim collections from several brands....  Read More
Reading time: 1 min
Accessories, Jeans, Main

Farmtown Denim From Sacramento, California

May 5, 2015 by Wouter Munnichs 1 Comment
Farmtown Denim is a one-woman (!) brand from Sacramento, California - USA. It's not common to see a denim brand...  Read More
Reading time: 1 min
Jackets, Jeans, Main

Wrangler Blue Bell 11MJ Reproduction Champion Jacket

May 4, 2015 by Wouter Munnichs 1 Comment
The latest addition in my private collection is this deadstock Wrangler Blue Bell reproduction Champion Jacket. The Champion jackets are...  Read More
Reading time: 1 min
Brands, Main, Shirts

Kurt’s Amsterdam – T-shirts Made From Hemp

May 3, 2015 by Wouter Munnichs No Comments
My buddy Sebastian Gerritsen from Kurt's Amsterdam launched his fresh Kickstarter project this week. Sebastian started his brand a couple...  Read More
Reading time: 1 min
Events, Main, Movies

Meet Antonio di Battista – Blue Blanket Jeans

May 1, 2015 by Wouter Munnichs No Comments
Meet my denim friend Antonio di Battista from Italy. Antonio is a denim designer and denim collector. His collection is...  Read More
Reading time: 1 min
Main, Movies

Meet Liam Maher – Design Director Denham The Jeanmaker

May 1, 2015 by Wouter Munnichs No Comments
Meet Liam Maher - Design director of Denham the jeanmaker brand. From humble beginnings as a window designer to his...  Read More
Reading time: 1 min
History, Inspiration, Main

Early Twentieth Century Boro Noragi

April 30, 2015 by Wouter Munnichs No Comments
Came across this very beautiful early twentieth century boro. This ragged short boro noragi or work coat is something of...  Read More
Reading time: 1 min
Accessories, Brands, Events, Fairs, Main

Denim Market At Blueprint Amsterdam Event

April 29, 2015 by Wouter Munnichs No Comments
Two weeks ago during the Blueprint Event in Amsterdam (part of the Amsterdam Denim Days) the second edition of the...  Read More
Reading time: 1 min
Brands, Main, Movies

Sarva: Made In Sweden Jeans

April 28, 2015 by Wouter Munnichs No Comments
Sarva is a Swedish brand which is specialised in functional outdoor and made in Sweden jeans. Sami people are nomads, spending 365 days...  Read More
Reading time: 1 min
Magazines, Main

The Heritage Post Magazine No. 13 – 2015

April 27, 2015 by Wouter Munnichs No Comments
http://theheritagepost.com/  Read More
Reading time: 1 min
Events, Jeans, Main

The Official Opening From Denim City Amsterdam

April 26, 2015 by Wouter Munnichs No Comments
One of the coolest denim spots just opened their doors in Amsterdam. During the Amsterdam Denim Days Denim City did their...  Read More
Reading time: 2 min
Jeans, Main, Movies

The Denim Lab From Levi’s Jeans San Francisco

April 25, 2015 by Wouter Munnichs No Comments
Mr Porter made a video about The Denim Lab from Levi's Jeans in San Francisco. They visited the jean master...  Read More
Reading time: 1 min
Jeans, Main, Movies

Ru Denim Factory Visit Video in Porto – Portugal

April 24, 2015 by Wouter Munnichs No Comments
Ru is a new denim label started in early 2014, and is based in Amsterdam. A while ago they went...  Read More
Reading time: 1 min
Brands, Jeans, Main, Worn-Out Projects

Worn-Out Projects: Butcher Of Blue Jeans by Bob Rijnders

April 23, 2015 by Wouter Munnichs No Comments
During the Blueprint event - Amsterdam Denim Days - Bob Rijnders showed his latest collection of his brand Butcher of...  Read More
Reading time: 1 min
Events, Fairs, Main

Denim Expo: Private Archive Jason Denham At Amsterdam Denim Days

April 22, 2015 by Wouter Munnichs No Comments
During the Amsterdam Denim Days I organised a denim expo. For this expo I used the private collection from denim...  Read More
Reading time: 1 min
Events, Main

Denim Friends At Kingpins And Blueprint Event

April 21, 2015 by Wouter Munnichs No Comments
One of the best parts of tradeshows and events is that you can meet your denim friends again and talk...  Read More
Reading time: 1 min
Events, Fairs, Jackets, Jeans, Main

Seven Senses Handmade Selvage Denim Fabric: Handspun – Handwoven

April 20, 2015 by Wouter Munnichs 2 Comments
Since last week the denim industry has a new denim mill. The official kick-off from this new handmade selvage denim...  Read More
Reading time: 1 min
Events, Main, Movies

Video Blueprint – Amsterdam Denim Days

April 19, 2015 by Wouter Munnichs No Comments
Just back from 4 great days in Amsterdam: Kingpins show and Blueprint event. Will post later some updates with the highlights of...  Read More
Reading time: 1 min
Events, Fairs, Main

Sneak Peak: Denim Expo Jason Denham

April 17, 2015 by Wouter Munnichs No Comments
This week I will be in Amsterdam for the Amsterdam Denim Days. The first stop was the Kingpins denim fabric...  Read More
Reading time: 1 min
Main, Movies

Denham Jeans Presents Their New Movie ‘The Jeanmaker’

April 16, 2015 by Wouter Munnichs No Comments
Yesterday evening after the Kingpins fair in Amsterdam Denham Jeans organised a special evening to launch their long awaited follow...  Read More
Reading time: 1 min
Brands, Collab, Main

Butcher Of Blue (BOB) Hooks Up With Armor Lux

April 15, 2015 by Wouter Munnichs No Comments
Bob Rijnders from the famous Dutch denim store Best Of Brands - BOB located in Hoogland (NL) is launching his...  Read More
Reading time: 1 min
Jeans, Main, Movies

Companion Denim

April 14, 2015 by Wouter Munnichs No Comments
Companion Denim is a brand faithful to the values of quality, durability, honesty, respect for the environment, and to the aesthetics...  Read More
Reading time: 1 min
Collab, Events, Jeans, Main

Candiani Loom State Presents: 100% Made in Amsterdam Selvage Jeans

April 13, 2015 by Wouter Munnichs No Comments
Something really exciting is going to happen this week on the 2nd edition of Amsterdam Denim Days at Blueprint. Italy’s premium...  Read More
Reading time: 1 min
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wouter munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

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