Long John - Daily Magazine About Denim & Authentic Products
denim school
Denim Training, Inspiration

5 Links Between Denim & School You Didn’t Know!

by Wouter Munnichs No Comments
Denim & School Fun Facts During the 1950s, denim and school didn't go well hand in hand. Denim became more...  Read More
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Reading time: 5 min
Artificial Intelligence
Inspiration

Why Artificial Intelligence Will Not Replace Denim Designers In The End

by Wouter Munnichs No Comments
Artificial Intelligence Is A Hot Topic That AI (Artificial Intelligence) is a hot topic these days is a fact. All...  Read More
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Reading time: 3 min
laurel leaf 13 star button
History, Inspiration

The Stories Behind The ’13 Stars’ And ‘Laurel Leaf’ Buttons

by Wouter Munnichs No Comments
The Stories Of The 13 Stars And Laurel Leaf Buttons Nowadays you see all kinds of different buttons on pairs...  Read More
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Reading time: 4 min
how to wash your jeans guide
Denim Training, Inspiration

How To Wash Your Jeans – The Ultimate Guide!

by Wouter Munnichs 2 Comments
The Main Ways To Clean Your Jeans Guide The question of how to take care of your pair of jeans...  Read More
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Reading time: 11 min
paul kruize
Inspiration, Video

How To Make A One-Piece-Fly On Jeans By Tailor Paul Kruize

by Wouter Munnichs No Comments
Denim Tailor Paul Kruize Paul Kruize is a (denim) tailor from The Netherlands who has been running his atelier since...  Read More
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Reading time: 1 min
rivets rivet
Denim Training, History, Inspiration

Learn About Different Rivet Designs On Jeans (And It’s History)

by Wouter Munnichs No Comments
The Rivet That Shook The Industry The patent of the rivet represents maybe one of the most important milestones within...  Read More
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Reading time: 6 min
wolf denim 101 class
Denim Training, History, Inspiration

Register Now: Denim 101 Classes By White Oak Legacy Foundation

by Wouter Munnichs No Comments
White Oak Legacy Foundation (W.O.L.F.) Denim 101 Classes The White Oak Legacy Foundation (W.O.L.F.) based in Greensboro NC, is dedicated...  Read More
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Reading time: 1 min
calik denim
Inspiration

The Key Features Of The Evolution Of Blue Jeans

by Wouter Munnichs No Comments
150+ Years Of Jeans Usage Since jeans is born we have seen many key features and changes over time in...  Read More
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Reading time: 5 min
bluezone
Inspiration, Tradeshows

A Photo Recap Of Bluezone’s 20-Years Celebration Edition

by Wouter Munnichs No Comments
Bluezone Celebrates 20-Year Anniversary Last week, the denim fabric show Bluezone celebrated its 20-years anniversary with its biggest edition so...  Read More
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Reading time: 1 min
Peppino Peppino
Brands, Inspiration

A Sneak Of Peppino Peppino’s Spring Summer ’24 Collection

by Wouter Munnichs No Comments
A Sneak Of The Peppino Peppino Collection The new Spring Summer collection of Peppino Peppino is just shown at the...  Read More
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Reading time: 2 min
denim school
Inspiration

5 Reasons Why To Buy Rigid (Unwashed) Jeans

by Wouter Munnichs No Comments
Rigid Jeans Are The Starting Point Nowadays, with so many different choices within the jeans segment, it’s sometimes difficult to...  Read More
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Reading time: 4 min
fein und ripp
Inspiration, Shops

A Look Inside Retailer Fein Und Ripp In Berlin, Germany

by Wouter Munnichs No Comments
The Fein Und Ripp Store The Fein und Ripp store in Berlin is a great retail destination for everyone that...  Read More
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Reading time: 1 min
berlin germany stores
Inspiration, Shops

12 x Must Visit (Denim) Berlin Hot Spots Stores

by Wouter Munnichs No Comments
The Berlin Hot Spot Stores Berlin is the capital and largest city of Germany by both area and population. With...  Read More
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Reading time: 1 min
cee are dee
Inspiration, Video

Video Review Of ’10 Commandments Of Denim’ By Cee Are Dee

by Wouter Munnichs No Comments
The 10 Commandments Of Denim Video Remember I recently published the '10 Commandments of Denim'? I now collaborated with Matthew...  Read More
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Reading time: 1 min
bluesign isko
Brands, Inspiration

The Partnership Between bluesign® And ISKO Brings Two Industry Heavyweights Together

by Wouter Munnichs No Comments
bluesign® Collaborates With ISKO The Swiss bluesign® company works together with the progressive global denim mill ISKO. With this collaboration, Ctrl+Z is ISKO’s...  Read More
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Reading time: 2 min
denim education
Denim Training, Inspiration

5 Reasons To Wear Denim Each And Every Day!

by Wouter Munnichs No Comments
Reasons To Wear Denim Denim is the most popular fabric to wear by people. Whether it's a jeans or a...  Read More
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Reading time: 2 min
levi's 501 celebration
Inspiration

Interview About Levi’s 501 For Dutch Radio Station

by Wouter Munnichs No Comments
Interview About Levi's Yesterday evening I was asked to do an interview for the Dutch radio NOS program called ‘Met het Oog...  Read More
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Reading time: 1 min
denim school
Inspiration

The 10 Commandments Of Denim

by Wouter Munnichs No Comments
1) Buy only a pair of jeans that you actually are going to wear! Do not stack jeans in your...  Read More
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Reading time: 1 min
denim days
Events, Inspiration

Recap Of Another Successful Edition Of Denim Days

by Wouter Munnichs No Comments
A New Denim Days - The Market Edition Two weeks ago there was another edition of 'The Market Edition' by...  Read More
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Reading time: 1 min
orta
Brands, Inspiration

ORTA Celebrates 70th Anniversary With The Launch Of ORTANOW Collection

by Wouter Munnichs No Comments
The ORTANOW Collection By ORTA ORTANOW is the latest collection from ORTA which embodies 70 years of rich denim history...  Read More
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Reading time: 2 min
Baytech Sustainable Technologies
Brands, Inspiration

Baytech Sustainable Technologies Presents HMS: A New Era for Denim Fades

by Wouter Munnichs No Comments
HMS Is A Patented Sustainable Textile Abrasive The Turkish-based family company Baytech Sustainable Technologies manufactures and sells the unique patented...  Read More
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Reading time: 3 min
bluesign
Events, Fairs, Inspiration

bluesign® Will Participate For The First Time At The Kingpins Show In Amsterdam

by Wouter Munnichs No Comments
bluesign® Offers The Best-in-Class Suite Of Sustainable Services, Also In Denim The Swiss bluesign® company will participate for the first...  Read More
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Reading time: 2 min
orta
Brands, Inspiration

ORTA Collaborates With Nature Coatings To Introduce A Bluesky Solution To Colors & Coatings

by Wouter Munnichs No Comments
Orta Creates The Most Climate Justice And Social Justice Denim Ever ORTA advances its Bluesky mission of creating the most...  Read More
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Reading time: 2 min
ian berry levi's
Art, Brands, Inspiration

Ian Berry’s Giant Denim Mural For 150 Years Of Levi’s 501®

by Wouter Munnichs No Comments
Ian Berry's Largest Piece Ever Made As we know it is the 150th anniversary of the 501® and to help to...  Read More
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Reading time: 5 min
diesel old glory
Brands, Inspiration, Jackets, Jeans

How The Premium Old Glory By Diesel Collection Influenced My Denim Journey

by Wouter Munnichs No Comments
The Legendary Old Glory By Diesel Collection Old Glory was the premium collection made by the Italian denim brand Diesel...  Read More
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Reading time: 2 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

7 Key Styles What Makes The Lee Brand Iconic

7 Key Styles What Makes The Lee Brand Iconic

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

Meet The Collector #10 Brit Eaton

Meet The Collector #10 Brit Eaton

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