Long John - Daily Magazine About Denim & Authentic Products
diesel old glory
Brands, Inspiration, Jackets, Jeans

How The Premium Old Glory By Diesel Collection Influenced My Denim Journey

by Wouter Munnichs No Comments
The Legendary Old Glory By Diesel Collection Old Glory was the premium collection made by the Italian denim brand Diesel...  Read More
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Reading time: 2 min
denim training
Denim Training, Inspiration

The 10 Key Features On A Pair Of Jeans

by Wouter Munnichs No Comments
The 10 Key Jeans Details There are many variations made on the classic five-pocket jeans over the years. While the...  Read More
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Reading time: 4 min
140Fahrenheit
Inspiration

140Fahrenheit: A Brand-New Denim Finishing House In Germany

by Sina Steidinger No Comments
Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues. Our industry consumes...  Read More
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Reading time: 6 min
naveena denim mills
Brands, Inspiration

Naveena Denim Mills Collaborates With The Lycra Company X J Cameron Studio X Chantugue

by Wouter Munnichs No Comments
Future-Fit Sustainable Denim Development Naveena Denim Mills partners with The Lycra Company, J Cameron Studio, and Chantugue on an exciting...  Read More
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Reading time: 3 min
bluezone munich
Events, Inspiration

Talking About Denim At Denim Fabric Show Bluezone In Munich (DE)

by Wouter Munnichs No Comments
Another Edition Of Bluezone This week another successful edition of the denim fabric trade show Bluezone in Munich took place....  Read More
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Reading time: 1 min
stonewash
Inspiration

Sustainable Denim Alternatives To Conventional Stone Wash

by Sina Steidinger No Comments
Sustainability In Denim Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues....  Read More
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Reading time: 4 min
denim training
Denim Training, Inspiration

5 Influences That Are Key When Buying A Pair Of Jeans

by Wouter Munnichs No Comments
The 5 Influences For Your Next Purchase When entering a denim store to buy a new pair of jeans, there...  Read More
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Reading time: 4 min
menno van meurs
Inspiration, Interview

The 10 Favorites By Menno Van Meurs (Founder Tenue de Nîmes & Tenue.)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Menno van Meurs. Daily work: Founder Tenue. Jeans. Instagram ID: Don’t do Insta. Please follow:...  Read More
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Reading time: 2 min
denim training
Denim Training, Inspiration

The 10 Do’s & Don’ts With Your Old Jeans!

by Wouter Munnichs No Comments
Don't Leave Your Jeans In Your Closet Probably everyone recognizes that you have a few denim favorites in your wardrobe...  Read More
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Reading time: 3 min
denim training
Denim Training, Inspiration

5 Reasons Why You Need Skilled Denim Store Staff

by Wouter Munnichs No Comments
5 Reasons Why You Need Skilled Staff In Your Store Running a denim store is not always easy these days,...  Read More
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Reading time: 6 min
denim training
Denim Training, History, Inspiration

5 Misconceptions About Denim You Need To Know

by Wouter Munnichs No Comments
The 5 Most Popular Misconceptions About Denim There are many myths and misconceptions about denim. Sometimes this is also the...  Read More
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Reading time: 6 min
Sina Steidinger
Inspiration, Video

Lecture About Circular Denim-Design By Expert And Designer Sina Steidinger

by Wouter Munnichs No Comments
The Circular Textile Days Recently, Sina Steidinger, a self-employed denim designer, and sustainability manager based in Amsterdam, gave a presentation...  Read More
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Reading time: 2 min
adriano goldschmied
Inspiration, Interview

The 10 Favorites By Adriano Goldschmied (Founder Genious Group)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Adriano Goldschmied Daily work: Genious Group Instagram ID: @Adrianogold What is your favorite pair of...  Read More
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Reading time: 1 min
naveena denim
Brands, Inspiration

Naveena Denim Mills Teamed Up With Circular Systems In A Unique Collaboration

by Wouter Munnichs No Comments
A Unique Collaboration With Biotech Designed in collaboration with Circular Systems, BIOTECH fabrics bring to the market a new natural...  Read More
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Reading time: 3 min
ian berry fast fashion's graveyard
Inspiration, Movies

The Upcoming Fast Fashion’s Graveyard Documentary By Ian Berry

by Wouter Munnichs No Comments
The Upcoming Fast Fashion's Graveyard Documentary Artist Ian Berry makes a documentary about the clothes waste in the Atacama Desert...  Read More
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Reading time: 3 min
mud jeans
Inspiration

Recycling in Denim: How We Could Minimize The Impact Of Farming

by Sina Steidinger No Comments
Sustainability In Denim Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues....  Read More
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Reading time: 3 min
vice magazine
Inspiration, Video

Diving Into Abandoned Mines With Denim Hunter Brit Eaton (Video)

by Wouter Munnichs No Comments
Vice Guide To Vegas With Brit Eaton Vice magazine made a series called 'Vice guide to Vegas'. In one of...  Read More
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Reading time: 1 min
jason denham
Inspiration, Interview

The 10 Favorites By Jason Denham (Founder Denham The Jeanmaker)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Jason Denham Daily work: Founder of DENHAM. Instagram ID: @denhamthejeanmaker   What is your favorite...  Read More
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Reading time: 1 min
denim training
Denim Training, History, Inspiration

10 Important Years You Need To Know About The ‘Big 3’ Denim Brands (Levi’s, Lee & Wrangler)

by Wouter Munnichs No Comments
The 10 Most Important Years By Levi’s, Lee & Wrangler There're many historical facts and important years in the history...  Read More
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Reading time: 3 min
denim training
Denim Training, History, Inspiration

10 Fun Facts You Need To Know About Denim

by Wouter Munnichs 2 Comments
10 Denim Facts You Must Know Denim facts. As denim has such a long history there're also so many facts...  Read More
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Reading time: 2 min
wouter munnichs
Inspiration, Interview

The 10 Favorites By Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Wouter Munnichs Daily Work: Founder of the online denim magazine Long John since 2011, and...  Read More
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Reading time: 1 min
wouter munnichs
Inspiration, Video

Online Denim Inspiration Lecture For Transformers

by Wouter Munnichs No Comments
Transformers Amsterdam ED Edition Two weeks ago there was a new edition of Transformers ED Amsterdam where they teamed up with AMFI (Amsterdam...  Read More
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Reading time: 1 min
the denim manual
Books, Inspiration

The Denim Manual Book: A Complete Visual Guide

by Wouter Munnichs No Comments
The Ultimate Denim Guide Today, the Fashionary launched their 'The Denim Manual Book - A complete visual guide' after two...  Read More
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Reading time: 2 min
A.B.-Elfelts-pioneer-miner-overalls
Brands, History, Inspiration

Original Late 1880’s A.B. Elfelts Denim Miner Scrap

by Wouter Munnichs No Comments
Scrap Of Late 1880's Miner Overalls From my archive is this denim scrap which was found in a closed mine in...  Read More
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Reading time: 1 min
levi's rivet 1880
Brands, History, Inspiration

Original Mid-1870’s Levi’s Rivets That Changed The Industry

by Wouter Munnichs No Comments
Levi's Started A Revolution The patent of the Levi's rivet represents maybe one of the most important parts of denim...  Read More
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Reading time: 3 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

7 Key Styles What Makes The Lee Brand Iconic

7 Key Styles What Makes The Lee Brand Iconic

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

Meet The Collector #10 Brit Eaton

Meet The Collector #10 Brit Eaton

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