Long John - Daily Magazine About Denim & Authentic Products
naveena denim
Brands, Inspiration

Naveena Denim Mills Teamed Up With Circular Systems In A Unique Collaboration

by Wouter Munnichs No Comments
A Unique Collaboration With Biotech Designed in collaboration with Circular Systems, BIOTECH fabrics bring to the market a new natural...  Read More
Reading time: 3 min
ian berry fast fashion's graveyard
Inspiration, Movies

The Upcoming Fast Fashion’s Graveyard Documentary By Ian Berry

by Wouter Munnichs No Comments
The Upcoming Fast Fashion's Graveyard Documentary Artist Ian Berry makes a documentary about the clothes waste in the Atacama Desert...  Read More
Reading time: 3 min
mud jeans
Inspiration

Recycling in Denim: How We Could Minimize The Impact Of Farming

by Sina Steidinger No Comments
Sustainability In Denim Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues....  Read More
Reading time: 3 min
vice magazine
Inspiration, Video

Diving Into Abandoned Mines With Denim Hunter Brit Eaton (Video)

by Wouter Munnichs No Comments
Vice Guide To Vegas With Brit Eaton Vice magazine made a series called 'Vice guide to Vegas'. In one of...  Read More
Reading time: 1 min
jason denham
Inspiration, Interview

The 10 Favorites By Jason Denham (Founder Denham The Jeanmaker)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Jason Denham Daily work: Founder of DENHAM. Instagram ID: @denhamthejeanmaker   What is your favorite...  Read More
Reading time: 1 min
denim training
Denim Training, History, Inspiration

10 Important Years You Need To Know About The ‘Big 3’ Denim Brands (Levi’s, Lee & Wrangler)

by Wouter Munnichs No Comments
The 10 Most Important Years By Levi’s, Lee & Wrangler There're many historical facts and important years in the history...  Read More
Reading time: 3 min
denim training
Denim Training, History, Inspiration

10 Fun Facts You Need To Know About Denim

by Wouter Munnichs 3 Comments
10 Denim Facts You Must Know Denim facts. As denim has such a long history there're also so many facts...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

The 10 Favorites By Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Wouter Munnichs Daily Work: Founder of the online denim magazine Long John since 2011, and...  Read More
Reading time: 1 min
wouter munnichs
Inspiration, Video

Online Denim Inspiration Lecture For Transformers

by Wouter Munnichs No Comments
Transformers Amsterdam ED Edition Two weeks ago there was a new edition of Transformers ED Amsterdam where they teamed up with AMFI (Amsterdam...  Read More
Reading time: 1 min
the denim manual
Books, Inspiration

The Denim Manual Book: A Complete Visual Guide

by Wouter Munnichs No Comments
The Ultimate Denim Guide Today, the Fashionary launched their 'The Denim Manual Book - A complete visual guide' after two...  Read More
Reading time: 2 min
A.B.-Elfelts-pioneer-miner-overalls
Brands, History, Inspiration

Original Late 1880’s A.B. Elfelts Denim Miner Scrap

by Wouter Munnichs No Comments
Scrap Of Late 1880's Miner Overalls From my archive is this denim scrap which was found in a closed mine in...  Read More
Reading time: 1 min
levi's rivet 1880
Brands, History, Inspiration

Original Mid-1870’s Levi’s Rivets That Changed The Industry

by Wouter Munnichs No Comments
Levi's Started A Revolution The patent of the Levi's rivet represents maybe one of the most important parts of denim...  Read More
Reading time: 3 min
isko denim
Inspiration

Guest Column: ‘Denim For All, And All For Denim’ For ISKO Denim

by Wouter Munnichs No Comments
Guest Column For ISKO Denim The Turkish denim mill ISKO Denim asked me to write a guest column for their...  Read More
Reading time: 2 min
levi's 501
Brands, Inspiration, Jeans

Levi’s Introduces Their First-Ever Circulair 501 Jeans

by Wouter Munnichs No Comments
The First Circulair 501 Jeans Levi's introduces their circular take on their classic 501 style. This time they made their...  Read More
Reading time: 2 min
cone denim woutermunnichs
Brands, Inspiration, Interview

Interview Cone Denim: Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
Interview Series Sunday Selvage Cone Denim started with a new interview series on their Instagram account @conedenim called 'Sunday Selvage'....  Read More
Reading time: 1 min
wrangler 27MW
Brands, History, Inspiration

Heavy Sun Faded 1980’s Wrangler 27MW Western Denim Shirt

by Wouter Munnichs No Comments
The Wrangler Farmer Shirt This vintage 1980's Western Wrangler 27MW denim shirt from my archive was bought by a reseller...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

Sourcing Journal: Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John

by Wouter Munnichs No Comments
Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John This year, I’m celebrating the 10th anniversary of my daily...  Read More
Reading time: 4 min
levis sack coat 1800
Brands, History, Inspiration, Jackets

How One Of The Oldest Levi’s Jackets (Late 1800s) Ends Up In The Levi’s Archives

by Wouter Munnichs No Comments
The Start Of The Gold Rush The denim story started back in the mid of the 1800s when people discovered...  Read More
Reading time: 7 min
lee bandana casey tibbs
Accessories, Brands, History, Inspiration

Original Lee Jeans Bandana With Rodeo Star Casey Tibbs

by Wouter Munnichs No Comments
World Champion Rodeo Star Casey Duane Tibbs was an American cowboy, rodeo performer, and actor. He was born in Orton...  Read More
Reading time: 2 min
jnc magazine
Inspiration, Interview, Magazine

10 Years Of Long John Interview In J’N’C Magazine

by Wouter Munnichs No Comments
10th Anniversary Of Long John Interview In the new edition of the German magazine J’N’C, I’m celebrating my 10th anniversary...  Read More
Reading time: 7 min
Wouter Munnichs
Inspiration, Interview

FashionUnited: Long John Celebrates It’s 10th Anniversary This Year

by Wouter Munnichs No Comments
Anniversary Interview FashionUnited published an article about the 10th anniversary of my online denim magazine, and my denim activities within...  Read More
Reading time: 2 min
wrangler denim banner
Brands, History, Inspiration

Vintage 1970s Wrangler Promo Store Denim Banner

by Wouter Munnichs No Comments
Wrangler Promotion Marketing Tool This vintage Wrangler denim banner from my archive dates back to the 1970s. These kinds of...  Read More
Reading time: 1 min
inside denim
Inspiration, Interview

Inside Denim Interview: Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
Interview Inside Denim Inside Denim did an interview with me where I'm talking about my work as a freelance denim...  Read More
Reading time: 6 min
Cory Piehowicz
Inspiration, Interview

Meet The Collector #19: Cory Piehowicz (Banditphotographer)

by Wouter Munnichs No Comments
Meet The Collector #19: Cory Piehowicz Today the 19th episode of the topic Meet the Collector. Meet the Collector is about passionate...  Read More
Reading time: 8 min
heritage post
History, Inspiration, Interview, Magazine

Interview + Archive Pieces In 1st Edition Of ‘Denim Issue’ By The Heritage Post

by Wouter Munnichs No Comments
The First Denim Issue The Heritage Post released this week their first edition of the 'Denim Issue'. This edition is...  Read More
Reading time: 1 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

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