Dutch lifestyle denim brand Chasin’ launched their latest collaboration: Royal Attitude Denim Collection. With this collab Chasin’ recycled uniforms from the Royal Netherlands Navy. The marine theme fits perfect with Chasin’ brand pay-off: We Never Stop! Training and perseverance are essential, combined with the right ‘attitude’. The project was conceived together with James Veenhoff, founder of House of Denim Amsterdam.
Through recycling of naval pieces Chasin’ created 2 stand out jeans, both in a 11,5oz quality. 1 is the iconic Ego jeans, which is the brand’s representation of the classic 5 pocket, with added stretch. A more contemporary fit is the cropped chino fit. For these jeans unique washes were created, inspired by the ocean. Next to the denims, the collection contains a denim jacket and several tops. The collection is now available through some selected stores as: De Bijenkorf, X Bank, en Denim City and some Score stores.
Congrats guys with the launch of this great and creative idea. Jeans and Navy are a perfect match!
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