Plant-Based To Clean Your Jean

The online platform Heddels created a plant-based denim wash. A detergent formula that you can use to clean your jean, whether it’s a pair of raw (unwashed) selvedge jeans or factory washed. With one single Heddels Denim Wash, you are ready for 24 washes.


The Denim Wash

The Heddels detergent is made from Sapindus Mukorossi (soap nuts) extract. This is a naturally growing berry that has been used already by people as soap for thousands of years. It is characteristic that it’s mild, unscented, and eco-friendly too. It’s perfect to remove dirt, grime, and odors without disturbing the fades, indigo, or cotton fibers in denim. Next to that, it’s hypoallergenic, PH neutral, plant-based, non-toxic, and biodegradable. So, the perfect ingredients to use for your beloved pair of jeans. The denim wash is produced and bottled in the U.S.A.

How To Use When Washing By Hand

When you decide to wash your jeans by hand in a bathtub, fill them with lukewarm water. Then, add 2 to 4 droppers of detergent, and put your jeans in the tub until the jeans are submerged. Leave them in the tub for around half an hour. Afterward, drain the tub and fill with cold water, and let keep your jeans for another 10 minutes in the tub. After these 10 minutes, drain the tub and hang your jeans to dry.


How To Use When Using A Machine Wash

You can also use a machine wash option to wash your jeans with these Heddels Denim Wash. Set your machine on a delicate program, or select handwash, where it will use cold water without any spin cycle. Then, add around 4 to 6 droppers of detergent and place your jeans in the machine. When the program has finished, take out your jeans and let them hang dry.



Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.