coats

The World’s Leading Thread Company

Coats is the world’s leading industrial thread company. Headquartered in the UK, they have a workforce of 17,000 in some 50 countries, across six continents around the world. There pioneering history (250 years+) and innovative culture ensure they lead the way around the world.

coats

coats

The Denim Visualiser

Coats recently launched the Denim Visualiser, a revolutionary step in the industry which was developed after speaking to designers. During these discussions, It became apparent that a current pain point for designers was identifying the correct thread options to support a variety of denim washes and styles. There are a plethora of color options and threads out there but very little guidance on where they should be used across different denim washes.

To help young and experienced designers the Denim Visualiser was realized together with the help of denim designer Mohsin Sajid, known for his Endrime brand and his active role within the denim industry .

A Simple Tool To Help Designers

The Denim Visualiser is a simple tool that allows designers to see first-hand what sustainable thread options are applicable for a range of washes. A special color palette has been created based on the thread and wash options that are chosen to guide designers during the selection process for truly iconic pieces.

Overall, the Denim Visualiser features a curated gallery of 20 garments made from Orta denim fabrics, which have been sustainably finished using wash and finish experts Jeanologia, using a carefully selected range of thread colors.

The Denim Visualiser is developed for anyone involved in the denim design process, who requires assistance around the thread selection process.

coats

coats

How Does The Denim Visualiser Work

Within the Denim Visualiser there are two tools, which work in the following way:

Standard Tool

The Standard Tool is purely created for designers who require guidance on the right thread and color option to choose on a range of denim base colors and washes.

How it works:

1. Choose your Coats thread.

coats

2. Select your denim base color and wash.

coats

  1. View image gallery- see the recommended Coats color option on real-life samples based on the selections in steps 1 and 2.

coats

  1. Download PDF and add to your tech-pack.

coats

You can experience the Standard Tool option yourself here.

Customization Tool

Unlike the standard tool, the Customisation Tool option allows designers to experiment with different colors on a range of denim bases to create a unique collection.

How it works:

  1. Choose your denim base color
  2. Select individual thread colors
  3. View your design
  4. Download PDF and add to your tech-pack

You can experience the Customisation Tool option yourself here.

For further guidance on how to use both tools, please watch the video;

Denim Visualiser: Future Developments

The Denim Visualiser is not a static tool and Coats will conduct updates regularly to ensure it reflects the latest color trends and incorporates current sustainable washes. Developments will also be made to improve the user journey and overall functionality.

Coats is looking forward to hearing the experiences of denim designers, so don’t hesitate to share your feedback with them at: marketing@coats.com

coats

coats

coats

www.coats.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.