concrete matter longjohn

Concrete Matter Bruised But Not Beaten T-Shirt

The Amsterdam based store Concrete Matter launched a new t-shirt: Bruised But Not Beaten. The graphic design of this tee shows the toughness of the store owners as they had a rough year behind them. This year they decided to close down their first store where their retail adventure started. They want to focus more on their second store which is located at the Gasthuismolensteeg 12 in Amsterdam. In case you haven’t visited it yet, read more about this store here.

concrete matter longjohn

Tomas Huveneers and Jacob Garvelink, owners Concrete Matter.

Not A Random Picture

So the graphic design of the new tee isn’t a random picture, it means a lot more for the store owners. The Bruised Not Beaten Tee text tells a little bit of their current situation. This tee is a reminder for them never to give up and focus on the bright future.

This brand new t-shirt is made of 100% organic ring-spun combed cotton and weights 200 grams. The size range is M to XL. Don’t wait too long and get yours here.

concrete matter longjohn

concrete matter longjohn

concrete matter longjohn

concrete matter longjohn

The fit of the t-shirt.

concrete matter longjohn

concrete matter longjohn

www.concrete-matter.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.