concrete matter longjohn

Celebration Sweater

The Concrete Matter store in Amsterdam opened its doors of their Haarlem store a while ago. To celebrate this milestone they decided to release a celebration sweater. Its made under their label Concrete Matter Curated Vintage Collection.

Read more about the Amsterdam store here.

concrete matter

The Graphic Design

For the graphic design on the sweater, they used a lion which features a lot in the cities’ various crests and emblems. It represents strength and courage and a very similar style set of lions can be seen on the national monument on Dam Square. This is just a stone’s throw away from their store.

They also put the area code on the sweater, 020, as the city is often referred to, or even called, by this.

concrete matter

Sustainable Made

The Concrete Matter sweater is made in a sustainable fair trade factory. Its made with organic cotton. The silkscreen prints are done by hand in a workshop in the city of Utrecht.

concrete matter

Two Versions

The raglan sweater style is made in a light grey variation with subtle green print, and a warm burgundy variation. It is a relaxed fitted style, and available from small to XXL.

concrete matter

concrete matter

concrete matter

www.concrete-matter.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.