The Concrete Matter store in Amsterdam opened its doors of their Haarlem store a while ago. To celebrate this milestone they decided to release a celebration sweater. Its made under their label Concrete Matter Curated Vintage Collection.
Read more about the Amsterdam store here.
The Graphic Design
For the graphic design on the sweater, they used a lion which features a lot in the cities’ various crests and emblems. It represents strength and courage and a very similar style set of lions can be seen on the national monument on Dam Square. This is just a stone’s throw away from their store.
They also put the area code on the sweater, 020, as the city is often referred to, or even called, by this.
The Concrete Matter sweater is made in a sustainable fair trade factory. Its made with organic cotton. The silkscreen prints are done by hand in a workshop in the city of Utrecht.
The raglan sweater style is made in a light grey variation with subtle green print, and a warm burgundy variation. It is a relaxed fitted style, and available from small to XXL.