cordura

The DiResta Makewear Brand

Last year Jimmy DiResta launched his DiResta Makewear brand. He started already to make his jeans back in 2013 and shared this on his YouTube channels, but with the support of the ‘Godmother of Denim’ Christine Rucci (read more about her here in ‘Meet the Person’) they worked together on his brand to get it to the next level.

The outcome is a sturdy worker pants, and a Chore coat. Both items are made with the mindset of DiResta Makewear, they’re built on the belief that all makers need functional pieces in their wardrobes. Makewear is designed for those who make, it will last for ages, and looks forever stylish.

diresta

About Cordura

Cordura developed an advanced fabric technology and textile innovation for high-performance products. For over 50 years, Cordura has lead the industry in developing innovative fabric solutions for brands making high performance products. Known for longevity, versatility and durability, Cordura Advanced Fabric is a primary ingredient in gear and apparel including military equipment, tactical wear, performance apparel, backpacks, footwear, upholstery and luggage.

Short Documentary

To celebrate the partnership between Jimmy DiResta and Cordura they made a short documentary. In the documentary they visited Jimmy on his farm which is located in upstate New York, and together with Christine Rucci they’re sharing the mindset, process and idea behind the DiResta Makewear brand. And, you will see his beautiful workspace too.

www.cordura.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.