De Rode Winkel is one of the oldest denim stores in Holland. They were one of the first retailers with brands as Levi’s and Lee Jeans. De Rode Winkel is already doing business with the classic denim brands for more than 60 years! De Rode Winkel is situated in the centre of Utrecht. The history of the store goes way back to 1837 when Johannes and Annaatje Broekman started the family business. The store was started as a specialty store which provided workwear clothing for labors, farmers and gardeners in Utrecht. It was 1911 when their sons, Anthonius and Augustinus, opened their own store ‘Gebr. Broekman Heerenmode’ across the street with menswear and suits. Later this store was transformed into the name Thom Broekman.

Now 180 years later both stores are still active and very respected. Both stores are in hands of the 6th Broekman generation. On the 21th of April they will re-open De Rode Winkel store. The re-newed store will have a big collection with 6.500 jeans on stock. They also added some new brands to their collection: Levi’s Vintage Clothing, Made & Crafted, Levi’s Orange Tab, Edwin, BDD, Naked and Famous, Libertine-Libertine, Junk de Lux, MacFincher, Fabienne Chapot, The boy scouts, Kaibosh, Jacob Cohen, Neuw, Armor Lux, Stuttenheim, Arkk and Damn Good Soap.

To celebrate this impressive milesstone they teamed-up with Lee 101 Jeans to create a special limited Lee X De Rode Winkel edition jeans. This is uncommon as Lee Jeans isn’t collaborate that much with retailers or brands. For the special -180 years- they made a jeans with fabric from the Japanese Kaihara Mill. The jeans, a Lee Jeans Rider fit, is made of deadstock No. 49 fabric. Its a 13oz blue selvage lefthand twill fabric. The leather patch is stamped with De Rode Winkel logo and on the inside of the jeans they printed the history of the store. The jeans is made in very limited quantities of 25 pieces only and available in their store. Congrats with the anniversary and the launch of this special collab jeans!

Lee Jeans X De Rode Winkel

The ageing potential of the collab jeans. This Lee 101 Jeans is worn for 3 years by @roomilputrus.

New vs Worn &

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.