It’s already twelve years ago that Atelier LaDurance was launched in the stores. The brand was founded by Gerard Backx. ALD were premium denim items full of great details and super Japanese quality! Next to the amazing products the branding was extremely good! All done by true craftsman Boy Bastiaens (www.stormhand.com) from Maastricht – NL. He’s responsible for the whole creative identity of this brand. One of the best ideas from Boy was to make a simple connection to France (in the beginning the collections were made in France!) and to men and women, he came with the idea to make the inner pockets with a fabric refering to the French jam jars. So for men it’s blue with white and women red with white. Also the repairkit bullet delivered with every item was amazing. Besides that the all over branding was something new, something different. The total look and especially the fits from ALD had a link to workwear from the ’40’s and ’50’s.
A while ago I got my hands on this deadstock Atelier LaDurance Prescott workwear jacket made of 11oz Japanese raw fabric. I already have one in my collection, but that one is already washed one time. Check the jacket here below for all the great details from the great denim brand which unfortunately isn’t available anymore.