Last Thursday Denham Jeans opened their 7th store which is located in the centre of Amsterdam. Unfortuately I couldn’t join the opening because I organised another event, but Vivian Holla (marketing Denham Jeans) was so kind to send me some pictures. As all the Denham stores has their own unique caracter, this store is also loaded with the great Denham details and famous branding. Will visit the shop soon by myself when I will be in Amsterdam. Great job Denham crew and congratulations Jason Denham with this new adventure. Go for it!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.