Denham the jeanmaker is coming with something very innovative as it comes to make your pair of worn jeans fresh again. For Fall Winter ’15 they will launch their Soap Nuts range. The Soap Nuts contains a natural substance called saponin, which when dissolved in water, creates mild suds that is very similar to soap. This soapy substance has remarkable detergent properties, easily replacing normal detergents. It works effectively by removing dirt and dissolving oils from your denims. The Soap Nuts has no chemicals, no perfume and only pure natural enzymes. You have to wait a little while until these crazy nuts will hit the stores!
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.
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