Yesterday I had the pleasure to be invited at the headquarters of Denham Jeans in Amsterdam. Always a very inspiring environment, the building with a shop, studio and showroom in one is more like a small denim museum. One of the best things about Denham is that they developed their own unique look and feel. And they follow their own road to success! After a nice conversation with Vivian Holla about stimulating the PR for the brand I received a really nice pair of jeans. It’s their latest treasure, a virgin White Oak/Cone Mills selvage 12oz denim, made in the U.S.A. This is a selvedge denim woven on the original looms from 1960. As a huge army fan I like the camo print on the inside waistband and inside pockets. Even the backpockets are lined with this classic print. All in all a great addition in my private collection. Many thanks Vivian! And keep up the good work Denham crew. Below some images why ”The truth is in the details”.

Nice denim packaging;

 Authentic back pocket flasher;

Camo waistband with Denham embroidery;

Camo inside pockets;

Virgin selvedge coin/watch pocket;

 White Oak info hangtag;

One piece fly;

Donut-hole button;

Button hole finish;

Inside yoke with Herringbone fabric;

Original 7-point pocket with button;

Denham’s famous scissor logo; 

Virgin White Oak selvedge;

Real white leather patch;

www.denhamthejeanmaker.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.