Yesterday I had the pleasure to be invited at the headquarters of Denham Jeans in Amsterdam. Always a very inspiring environment, the building with a shop, studio and showroom in one is more like a small denim museum. One of the best things about Denham is that they developed their own unique look and feel. And they follow their own road to success! After a nice conversation with Vivian Holla about stimulating the PR for the brand I received a really nice pair of jeans. It’s their latest treasure, a virgin White Oak/Cone Mills selvage 12oz denim, made in the U.S.A. This is a selvedge denim woven on the original looms from 1960. As a huge army fan I like the camo print on the inside waistband and inside pockets. Even the backpockets are lined with this classic print. All in all a great addition in my private collection. Many thanks Vivian! And keep up the good work Denham crew. Below some images why ”The truth is in the details”.