Yesterday I had the pleasure to be invited at the headquarters of Denham Jeans in Amsterdam. Always a very inspiring environment, the building with a shop, studio and showroom in one is more like a small denim museum. One of the best things about Denham is that they developed their own unique look and feel. And they follow their own road to success! After a nice conversation with Vivian Holla about stimulating the PR for the brand I received a really nice pair of jeans. It’s their latest treasure, a virgin White Oak/Cone Mills selvage 12oz denim, made in the U.S.A. This is a selvedge denim woven on the original looms from 1960. As a huge army fan I like the camo print on the inside waistband and inside pockets. Even the backpockets are lined with this classic print. All in all a great addition in my private collection. Many thanks Vivian! And keep up the good work Denham crew. Below some images why ”The truth is in the details”.
Authentic back pocket flasher;
Camo waistband with Denham embroidery;
Virgin selvedge coin/watch pocket;
Inside yoke with Herringbone fabric;
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