Denham Launched ‘A Decade Of Denham’ Book

Denham celebrates this year their 10th anniversary. To celebrate this milestone they just launched their new book ‘A Decade of Denham’. This new book is the first special project as a kick-off for their celebration year. Expect another nine incredible special projects later this year.

The Denham book ‘A Decade of Denham’ is not just a regular book. Its a heavy coffee table book that shows the total journey of the brand. In more than 500 fullcolour pages, 512 to be exact, they show you all their memorable moments from the successful 10 Denham years. The book features more than 800 photos from their large scissor archive, impressive retail stores, humble (store) staff, inspiration quotes, denim partners as Candiani from Italy, and of course their collections to name a few topics.

The book shows perfectly how to build a denim brand on an unique, solid and creative way. A true inspiration source for everyone in the denim industry; from designers, marketers, retail staff and brand builders.

Founder Jason Denham of Denham About The Book

“A Decade of Denham pays tribute to our milestone 10-year anniversary in a beautiful way,” said Jason Denham. “The collectible book explores the spirit of our brand: the people, principles and ethos that make us unique. We’ve complemented the storytelling with pages and pages of visual candy, beautiful photos of denim, stores and scissors that will make your mouth water.”

Jason Denham, founder of the Denham brand.

More Details About The ‘A Decade Of Denham’ Book

The Denham ‘A Decade of Denham’ book has been printed in the Netherlands with sustainable paper certified by the Forest Stewardship Council (FSC). The entire bookmaking process has been focused on handmade craftsmanship and authenticity, similar to Denham’s approach to jean making.

The Denham ‘A Decade of Denham’ book has been published by the brilliant Amsterdam-based Mendo bookstore and publisher, and is now available at select Denham stores and via Mendo.

Congrats Jason Denham and crew with this milestone! Looking forward to the next 10 Denham years. Get below a sneak of some pages, but the best is to get your own copy.

Get your copy at Denham or at Mendo.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.