Denham Jeans opened their first store in The Hague – NL on the 1st of March. Founder of the Denham Jeans brand Jason Denham is excited to expand their retail business next to Amsterdam and Utrecht. The new Denham Store showcases their latest collections for men, women and kids. They also carry the recently launched Denham Footwear collection for men and women.

The Denham Store is designed by Denham’s in-house team. The interior combines a clean, gallery-like aesthetic with authentic character. The walls are painted in signature indigo and optic white, and are offset by shop fittings crafted from recycled and salvaged pieces. The floor is made of wood that was reclaimed from an old French barn, while the cash desk is made of vintage American yardsticks.

‘The Netherlands is one of the most important markets for our business,’ says Jason Denham, founder Denham Jeans. ‘This is the country where we founded the brand and where we opened our first store in 2008. We are excited to be further expanding beyond Amsterdam and Utrecht with this new store in The Hague, and we look forward to sharing Denham’s passion for product with new consumers in the city.’

The 120 square metres Denham store is located at Hoogstraat 25 – The Hague – The Netherlands. Congrats Jason and crew!

Take also a look inside the Denham Store in Utrecht – NL here.

And explore the Denham Flagship Store in Amsterdam here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.