Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.

www.denimboulevard.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.