Mohsin Sajid, Creative Director of his own jeans brand ENDRIME, gave a special talk on denim history and talked about his own brand ENDRIME at The Gallery Plymouth College of Art in UK. The lecture was filmed and is now ready on Vimeo, so for those who don’t know anything about the history of denim, check out this video! Good job Mohsin! Enjoy.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.