Last Monday I was honoured to give 4 denim masterclasses at the yearly Score festival. The Score is the biggest Dutch denim chain store with 120 stores. The stores are located in Holland, Belgium and Germany. Besides that they develop their own label, Chasin’ which is expanding very quick outside of Holland. Every year they organise a special big event for all their employees to give them more insight into the new upcoming collection and to celebrate their huge success. All the brands that they carry were represented to show their latest collections. Next to that there were a lot of other cool things happening to make it a real festival. During the festival I gave 4 denim masterclasses to the 600 employees. The goal was to give them more insight in denim in general. Told them the authentic denim history, all the ins and outs about denim and of course the new denim developments like the stretch and jogg pants qualities. It’s really great to see how Score organised such a big and unique festival at a beautiful location in a big park in the centre of Arnhem. Super nice to be part of it! Thanks for joining my denim masterclasses. Till the next one!

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (1)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (2)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (7)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (5)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (6)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (3)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (4)

www.score.nl

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.