Denim Première Vision Was All About Denim
This week, it was all about denim in Milan again due to another successful edition of Denim Première Vision. The exciting denim fabric show took again place at the vibrating Superstudio Più location. More than 80+ international denim exhibitors from 19 countries (Italy, Spain, Switzerland, Turkey, Japan, and more) showed their latest collections for Autumn and Winter 2025 – 26. It was a gathering of top-notch weavers, component and accessory makers, garment manufacturers, laundries, and finishers. And of course, denim people all around the world!
What Was Happening At The Show
Denim Première Vision was the buying platform for inspiring and fresh denim collections, but you could also join several fashion forums, denim talks, and seminars from the finest people within the denim industry. One of the highlights was the ‘Denim Titans’ talk with Jimmy Taverniti, Adriano Goldschmied, François Girbaud and Marithé Bachellerie.
The latest creative denim trends were shared and you could learn everything about the latest denim technologies at the show.
Denim Première Vision designed ‘a better way’ decoding program. This initiative has been developed with the help of several independent experts and takes into account a system of questionnaires submitted to exhibitors, as well as a range of international certifications, labels, and programs, such as GOTS, FSC®, and OEKO-TEX® Standard 100.
A total of 5 criteria distinguish the participating exhibitors: social initiatives, impact of production sites, traceability, product composition and processes, sustainability, and end-of-life of the finished product.
This multi-criteria approach, without ranking or rating, aims to qualify the level of sustainability of each exhibitor on these 5 major themes. This made it easier for visitors to find suppliers who matched their concerns and commitments.
Key Trends Of AW 2025 – 2026
For the first time, Denim PV unveiled an in-house collection of cutting-edge denim garments. All based on the key trends of AW 2025 – 2026. Coined “Project Tomorrow”, the initative was launched last autumn, and involved a group of students from two renowned Milan-based design institutions: IED (Istituto Europeo di Design) and NABA (Nuova Accademia di Belle Arti).
Denim Expo: M.O.D.E. –Museum of Denim By Elleti Group
The Italian Elleti Group showcased aroun 100 iconic and very rare vintage garments from their archive. The M.O.D.E. –Museum of Denim Elleti Group is known as one of the most significant private denim collections in the world. At the denim expo you could see brands such as; Levi’s 501XX, Levi’s Type 201 and 333, the original Levi’s 701 (the first model of women’s jeans), and some 501’s from WWII. The original Lee 101 Cowboy jeans, several Boss of the Road pants, and a few Stronghold pants. And next to these, several other models by historical brands no longer present on the market.
The Fashion Forum And Denim Fashion District
To learn more about the Autumn-Winter 2025-26 denim season, Denim Première Vision set up ‘The Fashion Forum’. In this area, you could discover outstanding developments from the trade show exhibitors. And there was the 5th edition of ‘Denim Fashion District’. This initiative was first launched in 2022. A creative space that brings denim collections together from upcycling labels, emerging designers, established brands, and rising denim stars. This year’s names included Roy Roger’s, Carrera Jeans, Fade Out Label, Stripes Of-f Road, Anna Galaganenko, SPOT, Hen’s Teeth, Ksenia Schnaider, Madson, Afropicks, Manifattura Ceccarelli and Daily Blue by Adriano Goldschmied.
The Next Edition In 2024
At Denim Première Vision you could dive again into the denim world that feels like a family. A community that highlights the best of the best each season with like-minded people and dedicated denim companies and initiatives. Mark your agenda for the next Denim PV show in Milan on the 4th and 5th of December this year. And the next Première Vision in Paris will take place from the 2nd until the 4th of July.
