Denim Song Of The Day: Jeans On By David Dundas

For this denim song, we have to go back to October 1976 when David Dundas released Jeans On. David Dundas was born in Oxford, UK on the 2nd of June, 1945. Jeans On was part of his self-titled debut album that came on the market in 1977. The single Jeans On was first featured as a television advertising jingle for Brutus Jeans.

Brutus Jeans

Brutus Jeans is a British clothing company that was founded by brothers Alan and Keith Freedman in 1966. With a young age of only 17 and 18 years, they started with just one style of sweater and expanded it later with shirts and jeans for women and men. The brand became popular during the 1960s and 1970s, and especially when they came with their tv-commercial including the Jeans On song. The success of the tv-commercial jingle led to a full-length version of the song with some lyrical changes.

The Popularity Of The Song

The song was a huge hit in Europe, especially in December 1976 in Germany, and ended in several countries in the Top 10. In January 1977, the song came in the American Billboard Hot 100. As a spin-off of the popularity, the song was also recorded in a French version, titled Blue Jeans.

Spin-Off And Cover

The opening piano riff of the song was looped and sampled for British electronic musician Fatboy Slim’s 1998 track Sho Nuff. As a result, Dundas is credited as a co-writer on the track. The song is covered by Keith Urban in the 2002 album Golden Road.

”When I wake up in the morning light
I pull on my jeans and I feel all right
I pull my blue jeans on, I pull my old blue jeans on (ch-ch)
I pull my blue jeans on, I pull my old blue jeans on (ch-ch)
It’s the weekend, and I know that you’re free
So pull on your jeans and come on out with me
I need to have you near me, I need to feel you close to me (ch-ch)
I need to have you near me, I need to feel you close to me”
Listen to Jeans On by David Dundas;

Read also previous article with the Top 10 Denim Record Sleeves here.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.