Last Friday s.Oliver organised a denim blogger event in their pop-up store in Amsterdam. They opened the pop-up store to promote the new denim line for men and women. The blogger event was organised for female Dutch bloggers, to make them enthusiastic about the new brand strategy. I was asked to do a denim workshop to tell and show the denim story ‘From cowboys to catwalk’. Also famous Dutch stylist Fred van Leer was at the event to show the girls the latest fashion trends. Of course there was some great food and drinks afterwards and some nice tunes. The event was hosted by pr company The Image Factory. They did a really good job! It was a pleasure to share my denim knowledge at this nice denim event. Hope you are feeling a little bit more blue now! Till next time.