The Start Of DenimX
Marc Meijers is an industrial designer and the founder of DenimX who’s located in Maastricht, The Netherlands. He started in 2013 with his groundbreaking research to find new purposes for our textile waste. He discovered a great, promising combination of shredded textile fibers with a 100% bio-based plastic that created a new type of sustainable, reusable, and circular composite material. With this discovering DenimX was born!
Marc Meijers, founder of DenimX. Picture by Nico Bastens.
Huge Amount Of Waste
It’s no longer a secret anymore that the fashion industry produces more garments than needed. And, the fast-changing trends, collections, misfits, and miscalculations means also extra waste. Only in The Netherlands, 90 million kilos of textiles are already collected for re-use for upcycling purposes. Luckily most of these garments can be used to recycle or upcycle them so they’re ready for the next life. And this is exactly what DenimX is doing.
The visual here below shows perfectly the process of how old pairs of blue jeans are upcycled into new consumer products by DenimX.
Unique Denim Products
Marc Meijers has more than 25 years of experience in industrial design and engineering, and he combines this expertise for his DenimX project. With DenimX he helps companies to reach their sustainability goals by offering them consultancy and product development services too. But, there’s more next to his consultancy work.
DenimX is also producing unique products as denim suitcases, lamps, coasters, bags, clocks, and chairs. All made with old pairs of blue jeans. So, he upcycles these old pairs of jeans to create new products that are unique, sustainable, and ready to use.
The Sub-label Denimagic
A sub-label of DenimX is Denimagic. With Denimagic, Mark is creating products as bracelets and bags. All are made of 100% recycled material. The band of the bracelets are made from recycled jeans that have been rewoven into a new thread. The closure is made of high-quality stainless steel 316L. And, the good thing is that they can easily recycle these closures into new products upon return. Talking about smart upcycling!