Last month the new retail concept Denoism, founded by Niek Logger, opened their doors in the Dutch harbour town Rotterdam. Denoism is a new specialized store for men with a different approach than usual. The store is more than a clothing store, they also provide the best fresh sandwiches and coffee in their Cafe, there’s also a shop-in-shop teamed-up book store with Mendo and one of the best parts instore is their denim atelier where you can create your own favo pair of jeans. You can choose a fabric and spare parts to make an unique Denoism pair. They stock the finest high-end brands, the brand list is amazing: BDD (Benzak Denim Developers), Denham, Denim.Lab, Edwin, Japan Blue, Kurt’s, Momotaro, Samsøe Samsøe, Brosbi, Butcher of Blue, Saturdays NYC Surf, Kings of Indigo, Deus, Good Genes, Good People, Krakatau, Kytone, MCU, Misericordia, Neuw, Common, Cut, Converse, Red Wing, O.P Jewellery, Monsieur Bojangles, Atelier de l’Armee, Brixton. Go check it out for yourself. Good luck Denoism team!